News: 50 years and counting, Duracell delivers 6x long-lasting power and entertainment for the whole family

SINGAPORE, 26 JUNE 2014 – Duracell celebrates 50 years of portable power, from powering the transistor radio of yesteryears, to modern-day digital gadgets. The latest Duracell CopperTop batteries with Duralock Power Preserve™ Technology last six times longer than ordinary batteries* and guarantees 10 years of power preservation in storage.

Duracell batteries have been the catalysts for some of the most simple everyday pleasures. In fact, they have become so integral to our daily lives that most of us do not notice how they have changed the world. Without batteries, we would still be cranking the engines to start our cars, watches and clocks would need to be wound by hand, and children would not be so easy to entertain without the delight of a battery-powered toy, or digital devices these days.

“Over the last five decades, we have introduced the world to the superior performance, dependability and trust of Duracell batteries. Duracell is the world’s No. 1 battery brand and that drives us to innovate and excel. When you choose Duracell batteries, you are choosing 50 years of innovation powering the devices that keep us connected, protected and entertained,” said Stefan Sallandt, Commercial Director of Duracell Asia.

In 1964, Duracell adopted their official trademark, and are now producing over 6 billion iconic copper and black batteries a year. With the evolvement of battery technology and design, Duracell’s innovations continue to meet the ever changing needs of families around the world.

Innovating for over half a century:

With its slew of innovations, the latest Duracell CopperTop AA and AAA batteries provide six times longer-lasting power with Duralock Power Preserve™ Technology, to help families save more. These batteries have been engineered to deliver the right level of power for all devices, and are rated for reliable operation in temperature extremes from -20°C to 54°C. The Duracell batteries also have up to a 10-year guarantee in storage.

Duracell CopperTop alkaline batteries with Duralock provide power in devices like:

  • Toys
  • Remote Controls
  • Flashlights
  • Calculators
  • Clocks and Radios
  • Portable Electronics
  • Wireless Mice and Keyboards

Product Benefits:

  1. Duracell with Duralock technology lasts up to 6 times longer than ordinary batteries.*

1 Duracell = up to 6 Ordinary Batteries.

  1. Better performance

Higher internal volume which allows for increased actives and hence increased performance.

  1. Lower leakage rate

Has higher compression seal and higher crimp leakage resistance.

  1. Improved safety

Reduced risk of negative cap expulsion in case of internal pressure build up.

Recommended Retail Price

Duracell CopperTop AA 4 pack: S$ 5.65

Duracell CopperTop AAA 2 pack: S$ 2.90


Available at all leading supermarkets (Giant, Cold Storage, 7-11, Fair Price, Mustafa)

*based on technical tests on digital cameras vs. ordinary zinc carbon batteries


Michi - Up To You

[AoTW] MiChi

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