Using Youtube as a platform to interactive with your customer base is not a brand new concept. Old Spice had it done well. It helped Old Spice to capture the market share in United States. Watch the case video below.

Tipp-Ex decides to kick it up a notch. Somehow, it convinced Youtube to turn its entire channel, or at least the title of the video from a static display into an active one that requires the viewers to participate in. Give it a try!

For those who don’t know what Tipp-Ex is, it is a brand of correction fluid.

The title starts of with NSFW, Not Safe For Work. It is indeed not safe, in a humorous way. There are no nude or graphical images.