Using Youtube as a platform to interactive with your customer base is not a brand new concept. Old Spice had it done well. It helped Old Spice to capture the market share in United States. Watch the case video below. Tipp-Ex decides to kick it up a notch. Somehow, it convinced Youtube to turn its entire channel, or at least the title of the video from a static display into an active one that requires the viewers to participate in. …