When I first entered SMU, the rah rah was done on the spot, in camps. Now? The the rah rah is done before, with video productions and all. SIS apparently does that too.
I saw a rough copy before it is released. The only gripe back then was the font used. Other than that, it was awesome. It is awesome now. Incoming freshies, you better appreciate the efforts the organising committee has put in. Nowhere else you see the Dean being dragged across the floor just for the sake of a trailer.