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Author: Robert Sim

Robert has just graduated from Singapore Management University, School of Information Systems. He studied Analytics as his second major. To keep himself occupied in his free time, he takes up projects that interest him.
Harmony@Workplaces Photo Contest: Celebrating Harmony at Work

Harmony@Workplaces Photo Contest: Celebrating Harmony at Work

The annual Harmony@Workplaces Photo Contest is back for a third year! The contest, organised by the Ministry of Manpower’s Community Engagement Programme Unit, will take place from 11 May to 26 June 2015.


The Harmony@Workplaces Photo Contest is open to all working adults in Singapore aged 18 and above. To participate, participants will have to submit photographs that display camaraderie and team spirit at work on the Harmony@Workplaces Facebook page. Winners of the photo contest stand to win over $3,000 worth of cash prizes.


Singapore is a cosmopolitan city with a diverse dynamic workforce consisting of people of different races, religions and cultural backgrounds. A harmonious workplace where colleagues work well together helps to boost morale, inspire positive contributions and improve employee well-being, as well as work satisfaction. Employees also tend to perform better when they get along well with their colleagues. This can translate to enhanced performance, better employee retention and an improved competitive advantage for employers.


For the workaholics amongst the Raffles Place crowd, do take your lunch time off on 22 May and head down to Chevron House with your colleagues to have your photos taken together. These photos will be included in the competition. Not only that, there are games and goodies bags (containing exclusive EZ-link cards and other awesome goodies) to be received by you! To sweeten the deal, a sweet treat will be offered to you upon liking Harmony@Workplaces Facebook page!


Can MyRepublic stay in the mobile space for the long run?

Can MyRepublic stay in the mobile space for the long run?

MyRepublic recently announced plans to be the fourth telecommunications operator. The first offering on the deck is unlimited data for mobile plans. This does not really comes as a shockwave in the industry. MyRepublic had submitted comments to IDA’s public consultation on Proposed Allocation of Spectrum for International Mobile Telecommunications (“IMT”) and IMT-Advanced Services and Options to Enhance Mobile Competition, along side with local and international operators such as Singtel, StarHub and Viacom.

In MyRepublic’s comments, they portrayed themselves as a solution to increase competition in the mobile space and had lay out general steps and requirements achieve its position in the market.

In general MyRepublic had asked the authorities to cover the fourth operator’s ass for three years through a series of requests to either relax regulations, adopt new regulations, be the operator’s anchor client, give favorable pickings to the new operator and moderating the market prices/forces to ensure that the operator does not run into high costs or other barriers of entry for three years. How like is IDA to accede to all the requests is a question that IDA can only answer.

What MyRepublic laid down on the table is likely to their flagship product for the mobile space as they are aiming to be a data only mobile operator. The unlimited data plan, like the 1Gbps offering, would likely be replicated by Singtel, M1 and StarHub in a couple of years. How MyRepublic can offer such a plan lies in their proposed plan to use Netlink Trust, or more commonly known by its former name, OpenNet as a trunk. By using Netlink Trust’s fibre infrastructure, MyRepublic effectively bypassed the need to establish its own infrastructure. MyRepublic had also requested for their roof installation to be classified as a non-residential (Non-Residential Premises, NRP) terminating point rather than a non-building address points (NBAP). With such a request, one would assume that the cost of using an NRP is cheaper than that of NBAP.

Now why does Singtel, M1 and StarHub provides data plans that have data limit on it? For couple of reasons.

Regulatory issue and market perception

Screenshot of Singtel's mobile broadband offering
Screenshot of Singtel’s mobile broadband offering

IDA states that ISPs have to publish the typical speed along side with the maximum theoretical speed mobile broadband can achieve. If the typical speed is too far off from the maximum theoretical speed, the product might be off putting to consumers. Singtel, M1 and Starhub are relying on existing infrastructure to provide the mobile connectivity. It is likely that current infrastructure is unable to provide the data bandwidth required to sustain a high typical bandwidth to consumers if everyone is on their mobile phone surfing the net.

Potential cannibalisation

The ISPs would also want to avoid cannibalising their on-premises offerings like Singtel’s Fibre Broadband, which has not data cap. By avoiding cannibalisation, ISP can either cross sell or up sell other products, like cable television as these products are reliant on the broadband connection in the first place. Thus, helping them to earn more from the consumers.

To resolve these issues, ISPs have to curtail the use of mobile broadband as a substitute to on-premise broadband. Introducing a data cap would solve the two issues highlighted above.

A data cap serves as a proxy to normalised the bandwidth consumption. Consumers are now programmed to be conscious of how much data they use in order not to incur additional charges in their bills. As much as possible, consumers would try to offload their data usage to wifi networks, at home, in office or other open networks like Wireless@SG and Y5Zone in Starbucks, or use apps to impose a bandwidth cap to ensure continuous, but experience compromised, internet usage. By offloading consumers’ data consumption, the amount of bandwidth freed up can be re-distributed to other mobile users. Thus, boosting the typical bandwidth that ISPs can advertise.

A data cap also immediately curtails users’ ingenuity to use mobile broadband as their primarily broadband connection as this would incur heavy usage costs. Consumers would then have to look for the on-premise broadband services and then get suckered into buying other complementary products like cable TV. In the end, consumers would have fork out two to three times the actual cost they needed to pay, assuming it is one mobile line and one fibre plan.

Screen Shot 2015-03-20 at 12.16.48 am
Marco + HetNet infra would allow MyRepublic to scale in areas that require more bandwidth


By establishing a heterogeneous network (HetNet) of many small multiple cells and using OpenNet as the backbone, MyRepublic would be able to offer unlimited data plans at their targeted typical bandwidth speed. MyRepublic would be able to isolate which of the many small service areas that require more resources and then scale up their equipment there to sustain the targeted typical bandwidth speed enjoyed by their customers. Cannibalisation would be the least of MyRepublic’s concern. In their books, both networks are complementary of each other. At the very least, pricing of their data plans might be similar to the pricing of their on-premises broadband plans.

But we had a fourth telco before!

Yes, Virgin Mobile operated as a fourth telco in the late 1990s. Virgin Mobile Singapore is actually an Mobile Virtual Network Operator (MVNO) who partnered with Singtel. Virgin basically piggybacked on Singtel’s infrastructure to offer its services. However, this model is not sustainable as MVNOs can only operate on a cost+ basis. Upon its closure in Singapore, Virgin Mobile’s subscriber base of 30,000 was absorbed back into Singtel’s fold. MyRepublic explicitly rejects the option to be a MVNO on such basis.

But the mobile space is saturated!

Mobile penetration rate in Singapore is 148% in 2014. This meant that there are about 3 mobile lines shared between 2 person. With such an absurdly high rate, it would be hard for an entrant to break into the market. But MyRepublic stands to gain a lot of customers in the short run of 3 years. Many existing data-hungry subscribers of the incumbents would want to switch to MyRepublic as soon as possible.

But the incumbents will catch up!

For the incumbents to catch up to MyRepublic’s offerings, they would have to either upgrade their current infrastructure or switch to OpenNet as well. This takes time as it would be a monstrous task to achieve.

Then, what comes after?

Three years might be a long time. But within the span of three years, new government initiatives pushing agendas as smart homes, smart cities will be more prominent. These initiatives will require substantial investment in connectivity and an unlimited mobile data plan would be an attractive option to be used. And also, who would know what the future will hold? MyRepublic would be dumb to rest in its laurels and not capturing such opportunities.

In short, MyRepublic is set to stay in the market once given the green light by IDA. This will be an uphill battle, but ideally, an worthy endeavour.

MyRepublic is accepting names for a telco trial at the IT Show 2015:

Advertising on Twitter, the wrong way

Advertising on Twitter, the wrong way

Recently, I have seen some tweets coming from an account, like this:

Ad Plus Platform tweet
@mention tweet, promoting haircut services

Noticing the link, I went to Ad Plus Platform’s website and this is what they sell:

Screen Shot 2014-09-13 at 1.40.26 pm
Paperless Flyer Distribution?


Paperless Flyer Distribution? Online, it is called spam. If anyone wants to advertise on Twitter, just use the system that Twitter has. It is definitely cheaper and the reach is wider. Doing this will more often than not leave a negative impression of the business that is being advertised.

By the way, this tweet does qualify as spam according to Twitter:

  • Abusing the @ reply or @ mention function to post unwanted messages to users
  • Posting links with unrelated tweets
Clearly, doodling is much faster than writing

Clearly, doodling is much faster than writing

Picture paints a thousand words. I attended a training session by Nicholas Bate, who was brought in to brush up our presentation skills and widen our arsenal. Part of the session touched on creativity and how everyone can be creative at any point in time. As a part of a pressuring 90 seconds or so, I doodled what I learnt for the day.


Comex 2014: Logitech Flyers

Comex 2014: Logitech Flyers

Below are Logitech flyers for Comex 2014.

Here are some highlighted deals from Logitech and Ultimate Ears:

  1. Gear up to compete with other gamers with Logitech G products such as the G502 at $99.00 with exclusive free gifts
  2. Get the UE products such as UE Mini BOOM at just $99.00 (U.P.$129) with exclusive freebies
  3. Protect your iPad Air and iPad mini with Logitech folios at discounted prices with exclusive freebies

Note: Logitech’s booth is located on the fourth floor instead of sixth floor as indicated in the flyers. Click on the thumbnails for larger images.