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Month: September 2010

Army Half Marathon 2010: The aftermath

Army Half Marathon 2010: The aftermath

Last year I entered the Army Half Marathon under the persuasion powers of Yiping. This year, I entered the Army Half Marathon under the persuasion powers of the great discount offered to last year’s runners. $_$ Unlike last year, I did not really train and prepare for the 21km run. Most of my time were dedicated to school, and whatever time I had carved out was way to sparse and widely spread to make much of a meaningful impact to…

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An interactive advert on Youtube

An interactive advert on Youtube

Using Youtube as a platform to interactive with your customer base is not a brand new concept. Old Spice had it done well. It helped Old Spice to capture the market share in United States. Watch the case video below. Tipp-Ex decides to kick it up a notch. Somehow, it convinced Youtube to turn its entire channel, or at least the title of the video from a static display into an active one that requires the viewers to participate in….

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Shorttakes: Withdraws

Shorttakes: Withdraws

It is sad to hear about friends withdrawing from school, no matter how distant we are to each other; no matter what the personal reasons they have. This is so especially if we had spent great time together, having joy. It feels as though a part of me gotten detached. Still, I believe even when we decide to walk separate paths, we can be in touch, given the amount of connectivity that we are enjoying now.